Mission & Goals

Our Vision:

A world without drowning.

Our Mission:

Protect every life from drowning through education and heightened water safety awareness. Promote the Safer 3 Message: Safer Water + Safer Kids + Safer Response = LIFE

Our Goals:

To bring about a reduction in the number of drowning events with the Safer 3 Program, and to support research, education and programs that promote swimming and water safety.
To enrich the lives of all people by promoting the life-long benefits of swimming for safety, health, fitness and recreational enjoyment.
To become the leader of the water safety movement by providing the most comprehensive water safety education tools to parents, swim agencies and children.
To become the largest source of nonprofit funds dedicated to the fight against drowning.

An ongoing, year-round, educational campaign is necessary in order to significantly reduce the number of drowning incidents, not only in the U.S., but around the world.

We are proud to partner with the National Drowning Prevention Alliance, the U.S. Swim School Association and many others to share the message…

Drowning IS preventable... Follow the Safer 3.