Safer 3 Launches Three Water Safety PSA Videos

Targeting the increased rate of drowning and near-drowning incidents in the United States, the Safer 3 Water Safety Foundation today launched a new Public Service Announcement (PSA) campaign, “Identify & Reduce Your Family’s Drowning Risk.” The series of three informational videos will focus on water safety measures that individuals can take to remain safer when in, on, or around water.

According to the Center for Disease Control and Prevention, about 10 people die from drowning every day. Drowning is responsible for more deaths among children ages 1-4 years than any other cause except birth defects. Among those ages 1-14, fatal drowning remains the second-leading cause of unintentional injury-related death behind motor vehicle crashes.

“Continuing education of water safety procedures can help prevent a drowning or near-drowning incident,” said Jim Spiers, Safer 3 president, who added that only 19% of adults in the U.S. are aware that drowning is a leading cause of injury related death, especially for children under five years old (source: national poll released by Harris Interactive and “The goal of the PSA campaign is to make people aware that there is always a risk when around water. The risks will change depending on skill level and activity; but risk is always present.”

The PSA spots, which will be seen in doctors’ offices, medical clinics, and hospitals throughout the U.S. urge viewers to focus on three common elements of drowning: water, people, and response. The purpose of the PSA is to get people to identify and reduce their risk in these three areas. Each 90-second video focuses on creating a safer water experience. PSA #1: Water safety at home with pools, spas, and bathtubs. PSA #2: Water safety while on vacation. PSA #3: Water safety in open bodies of water.

Safer 3, a nonprofit with a mission to save lives through water safety education, worked in conjunction with D&D Technologies, INTEX, and the United States Swim School Association (USSSA) on production of the videos. Capital Media Group Inc. produced the series of three videos.

USSSA Executive Director Sue Mackie felt that it was critical that the videos highlight the importance of swim lessons. “Learning to swim is one of the most important steps we can take to drastically reduce the risk of drowning,” says Mackie. Research shows that participation in formal swim lessons can reduce drowning risk by 88% among children age one to four years old. (Source: Pediatrics & Adolescent Medicine 2009).

To see the new water safety PSA videos, which feature Olympic Swimmer Katie Hoff, please click below:

Click here to play the Pool & Spa Video:
Click here to play the Vacation Video:
Click here to play the Open Bodies Video: